This Influencer's Viral 'Surprise' Proposal Was a Marketing Scheme

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This Influencer's Viral 'Surprise' Proposal Was a Marketing Scheme
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The 48-hour scavenger hunt took Marissa Fuchs from New York to Montauk, to Miami, and then to Paris.

released a report about how an influencer staged her fiancé's"surprise" proposal. Writer Taylor Lorenz was able to get access to a pitch deck created by Marissa Fuchs, a director of brand partnerships at Goop and an Instagram blogger known as @fashionambitionist, which details the supposed surprise adventure her boyfriend Gabriel Grossman had planned and spoke about in a video he posted to Instagram .

In the video, Grossman says,"I have the most important question of my life to ask you. The problem is, we're not really into traditional weddings. It's not really our style." This video resulted in a 48-hour scavenger hunt supposedly orchestrated by Grossman, that took Fuchs from New York City to Montauk, then to Miami, and to Paris. She was able to collect two diamond-and-gold necklaces , and documented everything on Instagram.

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