This divisive beer style could be coming back into fashion.
. According to Chris Swersey, the Brewers Association Competition Director, the number of smoked beers entered in the competition has risen steadily in recent years. Not to the same extent as other styles, like sours, but enough to indicate that smoked beers are again gaining traction.
Part of that, Swersey thinks, might just be that brewers have learned that less is more in smoked beers. Up until recent years, it was obvious which beers were smoked—there was nothing subtle about them, with distinct barbecue notes. While craft beer drinkers are usually down to try anything, they’re not always keen on going back to something they didn’t enjoy the first time. However, a positive experience with a well-balanced beer pushes drinkers to seek out others.
“I feel like smoked beer is a style that the door could open up more on,” Ranck said. “I feel people really appreciate it as something unique and different, but something also made with love and class.” Beer, Alberts argued, reflects the society that produces it. Budweiser, he said, was able to rise to dominance because it fit the drinking experience and flavor profile that Americans preferred at that time.
“Eventually, craft beer put a crack in the phalanx of American beer tastes and made it okay to seek out unexpected flavors,” Alberts said. “I doubt a smoked beer will become the next Budweiser, but it will probably always have a place for connoisseurs, adventurous drinkers, or foodies looking for a perfect pairing to their meal.”We’ve joined forces with Tillamook to support All For Farmers—a coalition benefiting farmers across the nation—with a special market that gives back.
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