I am a reporter focused on food production system, the environment, and EU politics. Very interested in the future of food: alt-meat and plant-based proteins, cellular agriculture and lab-grown meat. I am currently based in Brussels, where I work as a freelancer journalist and photojournalist for WIRED, Deutsche Welle, Al Jazeera, VICE Media (among others). I've a B.A. in International Relations and European Studies and a M.A. in Journalism and Globalisation, and in the past I've worked within d
In a bold move aimed at revolutionizing the single packaging return scheme, Danish circular packaging app startup Kleen hub is embarking on a journey to trial and create a groundbreaking third-generation return system based on a single bank card tap. This innovative approach in the circular economy environment holds the promise of significantly increasing the adoption of reusable packaging, thanks tothe minimization of consumers’ effort.
In the same vein, similar app-based startups like Germany's VITAL and Switzerland's Kooki have secured substantial investments while employing comparable systems to minimize waste. With a humble yet resolute understanding of the challenges ahead, the trio of founders Simone Favorito, Robert Dichtl and Lanzafame himself initiated a clever social media campaign involving theAfter declaring that “Apps are not the future of reuse”, the team had to come up with a better idea to transform the way customers engage with reusable packaging and payment transactions.
To track the remaining days for cup return, users can conveniently scan the QR code on the cup at any time. Coffee aficionados have the option to link their mobile number to the payment method, receiving push notifications instead of SMS to remind them of the approaching return deadline.As the company evolves, it is shifting its focus towards becoming more of a tech company than just a packaging one.
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