Jane was founded in 2011 as a women-focused platform for female entrepreneurs to scale their businesses while connecting them to like-minded customers.
LEHI — Seasoned tech leader Joana McKenna is bringing a new, stylish perspective to Utah's silicone slopes.
Recently, Jane was ranked on the Utah Business Fastest-Growing Companies and Financial Times America's Fastest-Growing Companies 2022 lists. With over 20 years of experience and leadership roles at Walmart eCommerce, Johnson & Johnson and Amazon, McKenna is working to make Jane a household name. The shift in strategy reflects a wider shift in the industry, an industry that McKenna has helped build. As Jane undergoes a transformation in strategy, the executive team of the company relies on brand awareness in a shifting retail environment.Beyond the name of a company is its brand, and Jane has carved its brand out well. The "very special niche" that sets Jane apart from broader companies or retailers is its focus on women sellers and women-focused brands, McKenna said.
"It's become a family affair. I think that's really important, knowing that the people who sell on our site, some of them have multimillion-dollar businesses, some of them are tiny little entrepreneurs that are starting out and Jane can support them wherever they are in their growth journey," said McKenna. "But when you buy something on Jane you buy into something: You're buying into a woman, into her entrepreneurial dreams, into her company and into the community.
The makeup of the platform's sellers and corporate team has shaped the overall culture of the company in a full circle.
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