Laura Modi is a mother of three and the co-founder and CEO of Bobbie, a company that sells FDA-approved infant formula that’s made with organic milk.
In 2022, Bobbie's revenue topped $84 million, despite last year's nationwide shortage of baby formula, which was triggered by supply chain issues and the discovery of theWhen the formula shortage hit in early 2022, Bobbie closed its subscription service to new customers for about eight months — a difficult decision that Modi says allowed the company to "continually and reliably" serve its existing customers.
I remember so many people at that time looking at me cross-eyed and questioning what I was doing, and it ended up being a very wonderful experience. It's been the same with starting Bobbie. But the biggest lesson I took from working at Airbnb and Google is the power of culture. Both companies had very, very defined cultures that permeated everything from the work ethic to the benefits they offered.
Sometimes it felt like my professional experience and ability to execute a plan with Bobbie was clouded by the fact that I was visibly pregnant. Some investors dismissed Bobbie as a mom's personal passion project instead of a legitimate business opportunity.When expectations start and remain very low, you have an opportunity to surprise people — and that provides an opening to show people that their first impression wasn't generous. It can challenge the way they think.
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