Tré Seals plans to ease the world out of its Helvetica obsession one font at a time.
: What drew you to type design?: At the age of five, I was diagnosed with a brain tumor, and balancing between drawing and lettering became somewhat of a meditative practice for me. It continued even when the tumor was gone as a means of sharing what I was going through without having to verbally express it. Then I was diagnosed with a residual brain tumor in 2002 and everything changed. I just cared a lot more about everything I did, whether that was drawing or writing.
One thing that I always try to do is pick something that multiple people have a connection to, so you’ll never see me make a font inspired by one protest sign that one person made and one person carried. Most definitely. I feel like everything happens for a reason, so every design decision should have a reason behind it. This is how I work, in general. All types should really be treated that way, whether it be just the design of the letters or the story behind them. Design and type should be inclusive. It shouldn’t discriminate. One of the fonts you may have seen, called
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