They arrive by the busload and on ferries, many in pursuit of the perfect photograph for Instagram, others seeking the transcendence of a fairy-tale land.Each year, 1 million travelers visit Hallstatt, Austria, a picturesque 16th-century hamlet they say inspired the fictional kingdom of Arendelle in
They arrive by the busload and on ferries, many in pursuit of the perfect photograph for Instagram, others seeking the transcendence of a fairy-tale land.
In May, Hallstatt is embarking on a campaign to focus on quality — not quantity — tourism, according to local officials. Tour buses, which tally as many as 90 on the busiest days, will be capped at 50 and must register with the tourism office. Groups that arrange lunches at local restaurants, sign up for boat cruises or visit Hallstatt’s famous salt mines will be given preference.
A lot of countries and cities court new visitors after a movie or television show is released. New Zealand built a lucrative travel industry based solely on the “Lord of the Rings” franchise. In 2018, the Singapore Tourism Board partnered with Warner Bros., the studio behind “Crazy Rich Asians,” to tout the country as a luxury destination.
The effect on Hallstatt has been less severe but equally intrusive. Churches have had to hire bouncers to keep selfie-seeking tourists from interrupting funerals and Sunday services, according to news reports. Guests are warned not to use drones or trample village property. After a fire broke out in November, Hallstatt’s mayor, Alexander Scheutz, implored travelers to stay home so locals could fix the buildings.
It’s especially troublesome if there are not enough hotels, bathrooms and grocery stores to handle the hordes. She noted that even established tourist destinations like Dubrovnik, Croatia, which saw a flood of visitors with the popularity of HBO’s “Game of Thrones,” buckle at first when the large cruise ships arrive.
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