Daily News | ‘This ain’t Thunder Road’: N.J.’s highway safety messages were too sassy for the feds
“The FHWA [Federal Highway Administration] has instructed us to cease posting these creative safety messages,” Stephen Schapiro, the NJDOT’s communications director, said in an email on Wednesday afternoon.
In an interview Tuesday, NJDOT commissioner Diane Gutierrez-Scaccetti described the signs as an effort “to get the attention of folks on the road with messages that are quintessential New Jersey — kind of in-your-face.”“We’ll be blunt — don’t drive high,” read one sign.“Slow down. This ain’t Thunder Road,” blared a sign for fans of New Jersey son Bruce Springsteen’s popular tune.n 2017, and Pennsylvania also is using what PennDOT calls “nontraditional, creative messages.
At Delaware’s Department of Transportation, highway safety engineer Scott Neibert said the state decided to “spice it up and turn up the volume a little bit” because standard safety messages have their limits.
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