A list of actionable branding lessons from 'e-commerce giants' that can help your business.
E-commerce giants such as Apple, eBay, Craigslist and Etsy seem to have cracked the code. Together, they brought in total revenues of more than $275 billion in 2018. They are successful businesses and successful brands.
No longer just an auction site, eBay introduced the “Buy It Now” option in 2000. And, as the years passed, sellers started opening eBay shops that were truly dedicated to e-commerce instead of simply unloading a few unwanted items. • Keep an eye on your competition — are they offering a bigger, better or different experience than you? Step up your game to remain relevant, and don’t be afraid to take your own unique direction.
The Craigslist brand is defined by simplicity and user-friendly interface. This is not an accident. As Craigslist founder Craig Newmark explains, “The design of Craigslist originated in my observation that people want something that is functional, effective, simple and fast. That design philosophy has been maintained throughout.”
• Identify the elements of your brand that resonate most positively with your audience. Those are the elements to hold onto as your brand evolves. • Encourage human connection via customer support. Phone calls and live chat will create stronger bonds than e-mail.Embrace your tribe.
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