Dancing their way to the bank: TikTok stars Charli and Dixie D'Amelio, and Addison Rae are among the top influencers making more money than some of America's top CEOs
Still, analysts say brands find the millions of followers of top TikTok stars irresistible. The top earners make much of their money from ads, product lines and other deals outside the app.
Social-media stars give followers a daily taste of life, he said, offering updates on breakups, triumphs and failures. Dunkin’, the parent of Dunkin’ coffee shops and Baskin-Robbins ice cream stores, realized this in 2020 when it named a drink after Charli D’Amelio. A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you want: the amount of time you linger over a piece of content. Every second you hesitate or rewatch, the app is tracking you. Photo illustration: Laura Kammermann/The Wall Street Journal
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