Founded by two Frenchmen, Hervé fittingly hits Las Vegas dispensary shelves on Valentine's Day.
Hervé's initial lineup includes three flavors: raspberry, chocolate, and salted caramel.as a “cannabis superstore and entertainment complex”), is among one of the first 14 retailers in the state to stock Hervé and by the end of the month, the line will be on-shelf in 28 stores.
“It’s amazing to see cannabis brands creating luxury edibles in different categories, as it is what our customers are constantly asking for,” David Farris, Planet 13 vice president of sales and marketing shared via email. “Hervé macarons represent a completely new level of high-end edibles compared to other products available in the Nevada market.”
Hervé edibles are traditionally handmade with two delicate outer almond cookies, intricately sandwiched around fillings of flavored buttercreams and rich chocolate ganaches. Its initial lineup includes three flavors with each gluten-free piece containing 10 milligrams of a sativa hybrid premium THC distillate. Pre-packaged, magnetic-closure boxes contain three macarons in one flavor and retail for $19 at dispensaries.
“We are thrilled to bring to market a truly world-class luxury dessert that elevates the customer consumption experience,” said Cannabiniers COO Tim Walters in a previously released statement. “We are happy to support Hervé in its Nevada launch, alongside our vast portfolio of fast-acting, healthier cannabis products.”For Centner and Naggar, Hervé pays homage to their shared heritage and passion for fine food.
“The integrity of product is of the utmost important to us. We’ve been working on our macaron recipe for over seven years now and then on the infusion technology side, for about 18 months,” Centner told me via phone en route to Las Vegas for a full-day of Hervé Valentine’s Day festivities. “This is a product that we believe is the best macaron in the world—with or without cannabis in it. And this is such an exciting market for it. Everything is over the top…everything is luxurious here.
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