Every week on the PGA Tour the Thunderbirds, who run the WM Phoenix Open, give back, making a donation to the charity of the winner’s choice.
Jordan Spieth asked for a donation to his personal foundation, which focuses on individuals with special needs, junior golf, military families and veterans, and pediatric cancer. Gary Woodland chose Folds of Honor, a non-profit that awards college scholarships to the families of American military heroes.
Every week when a player wins on Tour the Thunderbirds give back, making a donation to the charity of the winner’s choice. A recruiting tactic? Perhaps in a subtle way, but only the most cynical among us would see that as the main objective. It’s just what the Thunderbirds do. It's a page right out of the Arnold Palmer playbook. For years, The King used to take time each week to write the winner of professional golf tournaments a note of congratulations. Players from Daniel Berger to Paula Creamer framed those letters. World Golf Hall of Famer Bernhard Langer has won more than 100 times around the world and said getting a letter from Palmer never got old.
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