These Entrepreneurs Are Rejecting The Traditional “Work-Life Balance” Model. Here’s Why.

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These Entrepreneurs Are Rejecting The Traditional “Work-Life Balance” Model. Here’s Why.
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These entrepreneurs are rejecting the traditional 'work-life balance' model. Here's why: R29xShopify ad

declaring that no company could hold its employees accountable for email responses after 6 p.m. “Girl boss” outlets across the U.S.found that 72% of Americans in the workforce consider work-life balance a pivotal factor when seeking out jobs.

“Sometimes it’s hard for us to tell what’s ‘life’ and what’s ‘work’ — they’ve sort of blended together in this amazing way,” says Helena Barquet,, a New York-based gallery-like furniture and design shop with a thriving online retail operation to boot. “The two become more enmeshed by the day, and we don’t necessarily feel like that’s a bad thing.

Naturally, the lines between home-life and work-life continued to blur as business picked up, and, in turn, their romantic relationship intensified. They honed in on their image — loud, vibrant, kitschy but never tacky. They built up their online shop onand solidified their status as furniture vendors. And on the side, they began dipping their toes into interior design. Not only have they seemingly subverted the work-life-balance model, but they’ve burned it to the ground completely.

Now that she’s become something of a household name amongst influencers and industry folks, Bahbah says, when she’s not shooting, the admin work is endless. There are correspondences with clients , there are invoices, there are fans to respond to on social media, and prints to sell by way of. “As a brown woman, I feel like I’m constantly having to reassert my voice with clients — I’m constantly fighting to have labels honor my rates as they would with less experienced white men,” she explains.

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