Audiences have returned to cinemas and are spending more on premium tickets and popcorn, but there are still lingering pandemic issues, including production delays.
Big franchises including"Jurassic World: Dominion,""Minions: The Rise of Gru" and Disney's"Thor: Love and Thunder" lifted the box office, but without smaller and mid-tier budgeted films to fill the gaps, the summer box office failed to capitalize on its momentum.
While audiences have returned to cinemas, and are spending more on premium tickets and popcorn, there are still lingering pandemic issues. Those issues include production shutdowns that delayed film shoots and pressure on visual effects houses to complete projects on shortened deadlines. This means that the movie calendar, while filling back up, is far from running on all cylinders. Over the summer, just 22 films were launched in theaters, down 47.6% compared to 2019, Comscore data shows. And this is a trend that's been seen all year long. From January to end of August in 2019, Hollywood released 75 films in cinemas. In 2022, so far, it's only released 46.Despite nearly 50% fewer film releases during this four-month period, the domestic box still tallied $3.
"However, a fall slowdown has given the industry a bit of a post-summer hangover with worries that only a handful of apparent blockbusters wait in the wings to bolster the fortunes of the third quarter box office," he said.
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