These are the top 10 most relevant brands to millennials. Check out the 99-year-old company that beat Apple and Google. (via CNBCMakeIt)
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Millennials might be known for having a penchant for trendy, new companies — whether it's a buzzy new app or streaming service — but the results of aGlobal consultancy firm Prophet recently released its fourth annual, in which it surveyed 12,694 consumers in the U.S. on 299 brands in 37 industries. Consumers measured the brands on four key principles: customer obsession , ruthless pragmatism , pervasive innovation and distinctive inspiration .
Prophet notes in its report that legacy brand KitchenAid — actually the oldest brand on the index, founded in 1919 — has remained relevant by innovating new products while still maintaining dependability and quality. "[KithcenAid is] also a social-media whiz," Prophet notes, "finding news ways to win with followers, from great recipes to technical pointers." Its
, for example, showcases its stylish, counter-top mixers in eye-popping colors, racking up thousands of likes in the process.
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