What started out as a joke has turned into a real business. These 30-somethings are selling cans of Canadian air for $20. via CNBCMakeIt
Moses Lam and Troy Paquette snaked a plastic tube, which looked like a giant slinky, through the snow. They were inside Canada's Banff National Park, one of the most beautiful places in the world.Lam rested one end of the tube in the branches of a tree next to a partially frozen creek that was sparkling in the brilliant blue morning. The other end of the tube was connected to a truck trailer filled with large, empty tanks.
The second bag of air sold to an American for $168. "It was like, 'Oh, wait a minute, this would be funny, but it would be a product, so we should try it,'" said Paquette. "We had a lot of government agencies come after us," said Lam. Transportation companies didn't know how to classify a non-medical, non-governmental, purely recreational can of air.
In June that year, they sold their first can. Vitality Air sales were only $30,000. In 2016 they jumped to $230,000, continued to grow in 2017, and they predict company sales — a mix of retail and wholesale — will reach $500,000 in 2018. Asia has become such a huge market that Vitality Air took on a partner and opened a subsidiary in South Korea called Jiri Air. That air comes from mountains in the southern part of the Korean Peninsula, and it smells slightly tangier than the Canadian product.
During one trip Paquette accidentally locked the keys inside their truck while the engine was running. They were in an area with no phone reception, and it was freezing. "I was like, 'Well, we're here anyway, there's gas in the vehicle, let's start making air,'" he said, adding that Lam was not pleased. "Being a bit of a city boy, he panicked." Eventually they found a tool to break a window and get back inside the truck, but the memory has stuck with Lam.
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