The appeal of Prada is that it always feels slightly of the future. The brand's new lab-grown jewelry collection is, paradoxically, telling a new kind of story about heritage.
This story is part of Image issue 22, a meditation on the many definitions of the city’s favorite word: luxury. Read the whole issue here. It’s in our nature to fall to our knees in praise of shiny objects. For many Angelenos, it’s lowriders, gleaming fronts on our canine and incisor teeth, a purse cast in sterling silver. The white gold nameplate that I got from Patty Q’s Jewelry in the Fox Jewelry Plaza on Hill Street years ago is a daily totem of worship.
Originally released in 2022, the Eternal Gold collection touted itself as “the first truly sustainable fine jewelry collection by a global luxury brand” using 100% certified recycled gold in compliance with the Responsible Jewelry Council’s chain of custody. It was made by artisans in Italy, featuring a remix on fine jewelry archetypes like the serpentine and the heart.
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