Impossible Foods, known for its meatless burgers, is launching plant-based pork. It could be the next big thing in meat alternatives because of the industry's ambitions in Asia, where African Swine Fever has devastated the pork supply.
Impossible Pork debuts at tech conference CES in Las Vegas this week, and attendees will be able to taste the new product. Like the Impossible Burger, the plant-based pork is made with soy protein and is designed to look, taste and cook like real meat. Others will be able to try a sausage version of the product when it arrives at 139 Burger King restaurants later this month.
"Domestic interest grows As Americans think about ways to eat less meat, they're increasingly checking out pork alternatives in addition to chicken and beef substitutes. Sales of pork alternatives grew nearly 15% in the United States in the 12 months ending in April 2019, according to the Good Food Institute. During that period, demand for jackfruit, which is often used to make vegan pork substitutes, jumped about 20%. "A lot of the innovation to date has ...
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