From cover lines and photography styles to depictions of women, magazine covers have changed a lot in the past 25 years.
The Clintons were having their first year in the White House. Barbara Streisand was on her first full concert tour. Supermodels were at the peak of their powers as the celebrity craze of major magazines had yet to solidify. It was 1994 and magazines were in their heyday.
Essentially the Internet before the Internet was a thing, there were a lot of magazines 25 years ago. A research report from 2005 put the number of monthlies and weeklies published in the U.S. at 11,000. Today, that number is just around 7,000, a decrease of about 40 percent. Here, WWD compares magazines from 2019 to their 1994 iterations. From cover lines to photography styles to depictions of women in general, some things have certainly changed.Looking through the Cosmos of 1994, the insistence of cleavage is the most striking. While a few of the covers this year show some skin, the magazine has largely moved away from the overt sexualization of its cover stars.
Politics and political issues are still Time magazine’s main source of cover fodder, but the modern version is cleaner and a bit less tabloidy in appearance than its 1994 counterpart. The magazine has also started to experiment more with different types of imagery, relying less on traditional photography.The Vanity Fair of today is a close second for most changed since 1994.
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