Theater owners and movie studios are hoping James Bond delivers at the box office and for investors. djtgallagher explains. WSJWhatsNow
Still, the theatrical business faces some hurdles. Sales remain well below normal; domestic box-office receipts during the third quarter, which was largely free from, were 51% below the same period in 2019, according to Box Office Mojo. Much of that owed to a lighter slate, as the quarter saw 55% fewer releases than the same period in 2019. And many studios now have their own streaming outlets to feed, with investors rewarding them for the shift.
So the remaining movies slated for theaters this year still need to pull in some major numbers to keep their makers sold on the exhibition business. Disney’s “Eternals” and “Encanto” in November will be key titles to watch—especially the latter since family-oriented movies still haven’t done well in the current market, possibly due to a lack of vaccination options for young teens and children.
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