“We need to stop turning our craft into clichés just because we feel like the West will lap it up”
are consciously bypassing staid exoticist perceptions of India to celebrate how far we’ve come. Rooted in tradition but not restricted by it, their clothes are proudly ‘Made in India’ but globally relevant. AKHL Studio
With its metallic tulle dresses spliced with vivid lurex tapes, gradient-dyed silk organza tops and robust bustiers embellished with hand-embroidered glass yarn fringes, AKHL Studio’s latest collection, ‘Reflektor’, embodies this vision. A clue for what makes the collection so appealing is right there in its title. “The key garments in this collection have first been handwoven on the loom and then interlaced with upcycled yarn to achieve interesting shapes.
If you’re after further proof of the brand’s sustainability credentials, step into Bloni’s flagship store in Delhi’s Dhan Mill compound. While you’ll find plenty of peppy clothing on the rails, these aren’t pieces you can pick up at whim. Be it their fluorescent tie-dye overcoats or sequinned hoodie dresses, every garment is made-to-measure, and fitted to the body like a second skin. “I think the future of fashion comes down to this - if it’s more personal, it’s more sustainable,” he says.
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