Despite its divisive reviews, TheWitcher is a hit for Netflix — but its numbers can't really be compared to past releases of data from the company thanks to a change in the way the streaming giant measures viewership
that broke TV viewership records. The streamer on Tuesday saidis tracking to be its biggest season one TV series launch ever. Through four weeks of release, 76 million member households watched the fantasy drama.
Netflix, however, has changed the way it reports a "view." Previously, the company counted a view as a member account watching at least 70 percent of one episode of a series or 70 percent of a feature film. Now, it is touting that viewers "chose to watch" a given title, meaning that member watched for as little as two minutes — "long enough to indicate the choice was intentional," per a footnote in the earnings report.
"Our new methodology is similar to the BBC iPlayer in their rankings based on 'requests' for the title, 'most popular' articles onwhich include those who opened the articles, and YouTube view counts," the company notes in its earnings report. "This way, short and long titles are treated equally, leveling the playing field for all types of our content including interactive content, which has no fixed length.
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