The Weeknd is teaming up with Blue Bottle Coffee for the ‘Samra Origins’ product line named after his mother. ❤️
Named after his mother Samra, Samra Origins pays homage to the Canadian-Ethiopian singer’s heritage and motherland’s standing as the birthplace of coffee. The Weeknd and Samra developed the first Samra Origins blend with Blue Bottle’s head of innovation & quality, Benjamin Brewer. Brewer selected some of’s best coffees to craft three blend variations, which The Weeknd and Samra tasted before selecting the offering most similar to the coffee Samra brews at home.
Blue Bottle then worked with The Weeknd to carefully fine tune the blend and create a distinct flavor profile, which not only captures classic notes of fresh fruit and bright florals but upholds centuries of traditions originated and perfected by Ethiopian coffee farmers.“Ethiopian culture is an important part of my identity and I’m proud to work alongside the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values, and of course, coffee,” said The Weeknd in a press release.
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