CreateMe, Warner Bros.’ SXSW partner, has big plans — and it starts with making sewing obsolete.
What holds it all together looks like literal glue, or rather, the advanced polymer. CreateMe’s approach to automating garment production can’t work without it.
Anyone imagining the stiff, weak hem tape or bonding web sold in stores might feel dread at this point, but that has no place here, assured Myers. The company has been working with materials science experts, running as many as 20,000 experiments to create different stretch profiles, to zero in on a polymer that’s as flexible and durable as stitching, if not stronger.
CreateMe’s ambition is as expansive as the 35,000-square-foot factory it’s building in South San Francisco. The four-year-old company employs a hardware engineering team of 60 people, including 10 PhDs, along with 40 software developers, with technical talent hailing from places like Disney, Google, Coach, Lululemon, Intel, Amazon, Microsoft, DoubleClick and IBM.
The embellishments can change, however, and that’s crucial in this environment. In fact, the company places a top priority on surface design, or printing.
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