A new restaurant group bucked the odds by not only surviving but thriving during the pandemic.
For most food and beverage-based businesses, the pandemic has been a particularly challenging time, with both revenues and employment put on edge, constantly wondering whether they can survive the months of quarantine, alert status, and limits on customer traffic. Led by its young and energetic founder, president, and CEO John-Michael Hilton, Visum Ventures has continuously expanded its footprint in the food and restaurant industry.
The Visum mission-vision and the aggressive strategy paid off, with mall operators more than happy to welcome this new food group. Their brands can be found at Robinsons, Ayala, and Megaworld malls. John-Michael acknowledges how SM Supermalls represent 70 percent of their brands and stores. They’re not only in the NCR and Luzon regions, as they’re now found throughout Visayas and Mindanao; growing their locally curated brands through international franchise arrangements and partnerships.
For John-Michael, the overall goal is to give back to the community that’s supporting them. Visum Ventures did this by employing nearly 1,000 Filipinos through their various outlets, in turn providing livelihood for their families. Employing hearing-impaired staff members is also a personal advocacy of the Visum Board of Directors. Through Zig, they’re giving back to the local farmers by sourcing local produce as part of their push to go sustainable.
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