The Utah Royals are reconstructing a new culture under sporting director Kelly Cousins

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The Utah Royals are reconstructing a new culture under sporting director Kelly Cousins
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The Utah Royals are looking to build a new foundation under Sporting Director Kelly Cousins

Former Reading FC manager Kelly Cousins, seen here during a match against Brighton and Hove Albion in 2022, has joined Utah Royals FC.In the span of five seasons in management at Reading FC, Cousins led the organization from the bottom of English football to the Women’s Super League, standing among the likes of Arsenal, Chelsea, and Manchester City.

“I think I’ve tried to say to everyone, we need to be able to walk before we can run,” Cousins said recently. “There’s no point in us stepping into this, this first league campaign, and going ‘We want to achieve this, we want to win that.’ For us, it’s going to be a case of we need to build a team, first and foremost.”The Royals are back in Utah, preparing for the start of the 2024 season. But apart from the club’s name, the organization has taken on a complete overhaul.

The English executive began her football career in 2007 as a player for Reading. Following five seasons on the pitch, Cousins moved through the ranks of Reading FC’s front office, eventually assuming the role of head coach. Fortunately, the team has more time to get settled than the previous iteration of the organization, which had fewer than 120 days from the announcement of the team’s relocation to Its first game.

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