This awards season has been dominated by conversations around grassroots campaigns and studio money. For an insider look, TaraDBennett spoke with The Reef: Stalked composer Mark Smythe about his successful DIY efforts:
How did Smythe pull off such a delightful usurping of the big guys to get his aquatic horror score heard, and voted on by his peers, who love to honor the tried-and-true brand names of composing? Deeply curious,The Reef: Stalked
Award season campaigns are pricey, with even one email blast to members costing up to $10,000. Did you have any studio funding?After my nomination, I approached AMC, the owners of Shudder where the film streams, about paying for an ad for my nominated score in The SCL Weekly Wire. They declined, saying, “Unfortunately we have no budget left forI created many fancy-looking images for my own campaign.
I wouldn’t say it was a guerilla campaign per se, but it was very much a hands on, literal word-of-mouth campaign in that I attended as many SCL events as I could. I saw many members at these events that remembered me from my time as COO.Probably the cleverest thing I did was come up with what I thought was a very memorable campaign slogan, which was: “Vote Mark, vote shark.” [Laughs] I started plastering that all over my social media posts.
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