The Umbrella Academy edged fellow Netflix title Stranger Things in a crowded week on Nielsen’s streaming chart for June 20 to 26. With new Season 3 episodes landing in the middle of the week,…
arriving on the streaming platform. The latter, which pulled in more than $935 million at the global box office, landed on Disney+ after about five and a half weeks of exclusive big-screen playtime. It pulled in 1.4 billion viewing minutes during the week, Nielsen said, placing third. Demographically, it dovetailed with the male, middle-aged core audience for, which saw viewing tick up 17% from the prior week to 860 million minutes, good for sixth place.has now racked up 21.
Nielsen measures streaming only via a TV screen, meaning mobile is not counted, for Netflix, Prime Video, Disney+, Hulu, HBO Max and Apple TV+. This week’s top 10 titles combined for more than 12 billion minutes of streaming, offering further evidence foraudience was mostly 18 to 49 years old, Nielsen said, though a striking 28% of viewers were older than 50.Doctor Strange in the Multiverse of Madness – 6 eps., 860M min. – 22 eps., 712M min.