Wealthy families are working with luxury college concierge services for bespoke tutoring and competitive requests.
This is not just SAT prep. The programs at Command Education are more holistic, emphasizing an “emotionally intelligent approach,” according to the company’s website. Services range from a college application booster program to a year-round, personalized program that guides high school freshman to juniors with acquiring extracurricular, testing, internship, and community service experiences that will help them stand out among peers.
Only about 3 percent of applicants get into Harvard. And parents with abundant financial resources have long been willing to shell out extra dollars to get their kids positioned to attend. “These are very savvy business people and families—money is no object for our clients,” Command Education’s 28-year-old founder Christopher Rim says. And it’s not exactly a surprise that children from wealthy families stand a better chance of getting into top-tier schools.
Still, the college application process has become murkier—and more competitive—in recent years, as acceptance rates have fallen and parents scramble to gain any edge for their children. This has led to some unsavory requests. Rim claims a parent at New York’s $64,000-a-year Trinity School once offered him $1.5 million to not work with any of his child’s classmates, to which Rim declined.
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