In between star-studded advertisements and a whole lot of football, this year’s Super Bowl watchers are being taken to church
. “He Gets Us,” a campaign to promote Jesus and Christianity, is running two ads during the game as part of a staggering $100 million media investment. To many, the spots will be nothing new: “He Gets Us” content has been peppering TV screens, billboards and social media feeds since a national launch in 2022.
Documents and decisions that have come out of the movement’s summits have decried the “idolatry of disordered sexuality” and focused heavily on the impact of the devil and sin on national cultures. The influence of Graham, a founder of modern American evangelism, is also evident in speakers and partners for “He Gets Us.” Some of them are affiliated with groups bearing Graham’s name, including the Billy Graham Center at Wheaton College, a liberal arts institution in Illinois.
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