Smash hit reality format “The Traitors” is heading to major European markets following its success in the Netherlands, U.K. and U.S. Finland and Denmark are the two latest territories set to adapt …
Finland and Denmark are the two latest territories set to adapt the IDTV-produced format, sold globally by. In Finland, Fremantle will produce the Finnish version, while in Denmark, Blu will produce for TV2. The show is also being produced by Berlin-based Tower Productions for RTL in Germany.
In “The Traitors,” the contestants move to a Scottish castle with the goal of working together as a team to complete a series of challenging missions to earn a cash prize. The catch, however, is that some of the contestants are “traitors” who will attempt to deceive and manipulate their way to the prize instead of sharing it among the group.
The show’s international success has unsurprisingly led to merchandising and licensing deals. All3Media International has partnered with game distributor Ginger Fox on “The Traitors Card Game,” which is now available in the U.K., and with Vivid/Goliath and Identity Games on the official “The Traitors Board Game,” which launched at the London Toy Fair last month. The game will be available in September.
Georgette Schlick, CEO of Northern Europe at Fremantle, said: “’The Traitors’ is an excellent entertainment format about truth, lies and about understanding human behavior. It takes the very best from crime mysteries like ‘Agatha Christie’ and games like ‘Among Us’ and wrap it up in a very engaging and entertaining way. We have been the proud producers of ‘The Traitors’ in Norway where it became an instant hit last year.
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