Amazon is opening up some of its video ad inventory for third-party ad tech companies.
Amazon has opened up connected TV apps integrated with Amazon Publisher Services for advertisers working with Dataxu and The Trade Desk.
In a memo to employees that was reviewed by CNBC, The Trade Desk CEO Jeff Green said the deal is the company's "most important initiative in [connected TV] to date."AmazonThe company will now open up inventory of Amazon Publisher Services on third-party networks that show up in its Fire TV marketplace. Those are the ads that appear on apps from networks on the Amazon Fire TV devices, like Discovery or ESPN+.
In a memo to employees that was reviewed by CNBC, The Trade Desk CEO Jeff Green said the deal is the company's "most important initiative in [connected TV] to date." He added that this is an indication that Amazon Publisher Services is supportive of the open internet. "Amazon Publishing Services is supporting the open internet, in contrast to other big tech walled gardens," he wrote. "It's a bold move which may drive action from other CTV aggregators."
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