Corporations are not our friends!
Of course, the growing popularity and acceptance of this merchandise is undeniably an indication of desperately needed progress. McGowan points out that easily accessible merchandise like a Target Pride shirt “may be an important point of entry for someone who wants to express allyship when they learn that a friend or family member is coming out” or when they want to fight against anti-LGBTQ+ initiatives.
For Beau Nelson, a junior at Williams College, who grew up in Florida, this year’s Pride brings a sense of unease: “I do hold a sense of vigilance, but I don't want that to stop me from being in community,” they says. “Now more than ever, I think working together, organizing, and working to support each other while resisting what feels like being suffocated is important.”
When the mere fact of queer existence unsettles the status quo, prominent displays of queer community and queer love will inevitably become sources of power. Why else would groups like the Proud Boys beThough Florida and other conservative states are decidedly hostile to public displays of Pride, Nelson wants to reignite the passion in Pride.
This Pride, the choice will be easy: Forgo the Target spree and instead work on building relationships in your local queer community. Target may be burning in its own inept form of rainbow capitalism, but as the queer community demonstrates time and again from Stonewall to legally recognized civil rights,
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