The Subtle Strategy Behind Elon Musk’s Price Cuts at Tesla

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The Subtle Strategy Behind Elon Musk’s Price Cuts at Tesla
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Elon Musk is taking Tesla on a cost-cutting path that has been fraught for other car firms, but he maintains he can pull off a twist

The EV tycoon is taking a path that has been fraught for other car companies but maintains he can pull off a twist

Weeks after Tesla slashed prices on a number of its models, Ford dropped the price of its electric Mustang Mach-E. What the auto makers’ strategic moves mean for the industry. Photo illustration: Josephine Churepresent a crucial chapter in the company’s near 20-year story. The moves could suggest the electric-vehicle pioneer has lost its edge and is picking up the bad habits of rival incumbents.

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