While more Americans stuck at home means more people are watching video, free content may overtake subscription video with job losses soaring and big media making more video available for no charge.
in just one month. Those numbers are just a hint of what's to come, as The Bureau of Labor Statistics used the week ending March 12 as its reference period, largely before nationwide shutouts kicked in. J.P. Morgan's Jesse EdgertonThat's made me reconsider how many Americans are going to jump at spending any extra money on streaming services while they're stuck at home.
"With so many people staying home, we're all going to see a lot more media consumption," Adam Mosseri, Instagram's chief executive officer, said onlast month. "More of the new content, if staying at home lasts months, and I think it will, will come from people and not studios over time." More people are spending watching video during quarantines, which, of course, is better for subscription streaming than the alternative. Comcast reported
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