The story behind those colorful shag-rug cakes all over Instagram

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On a recent Friday afternoon, Alana Jones-Mann sat in her light-filled dining room overlooking the leafy hilltops of central Los Angeles.

She was seated at the long, white kitchen table that doubles as her work space, with about a dozen pastry piping bags spread around her. The sound of classical music drifted in from another room. She took a deep breath.Jones-Mann — slim, pale, with an easy smile and unerring sense of hospitality — was preparing to decorate a cake.

Los Angeles-based baker and cake designer Alana Jones-Mann has become known for her colorful cakes inspired by things like vintage shaggy rugs and traditional textiles.Two hours later, more or less, she was done. The finished product was a quintessential Jones-Mann creation: a richly colored “shag cake” with a carpet-like texture evoking the deep pile rugs of 1960s- and ’70s-era American interior design.

“The shag cake, for me, shows my evolution as an artist and how I found my own personal style,” she said. “It’s hard when people are like, ‘This is the trendy cake of the moment now.’ Because [this cake] is kind of me, you know? It’s who I feel I am as a person.”A San Diego native, Jones-Mann spent her 20s working in event planning and marketing in New York. The combination of long hours, coupled with a growing sense of stymied creativity, led her to seek respite in home baking.

“I feel like all my desserts were always Southern California-inspired, just sort of colorful and reflective of my roots,” she said. “It’s ironic that now I do a lot of New York work in terms of editorial stuff, and that New York clients out here visiting are interested in them. I’ve been making [the shag cakes] for five years now at this point. But when I was in New York, I could not get anyone to order them.

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