The Spirit of 2022 Is Jagermeister—Yes, Really

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The Spirit of 2022 Is Jagermeister—Yes, Really
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The spirit of 2022 is Jagermeister—yes, really.

“It was funny because a lot of people haven’t had Jägermeister since college or in high school,” says Jon Bamonte, head bartender at Vernick Fish. “I realized it's just another type of amaro—it just found its way into college bars for a long time.”

Bamonte realized he could upgrade Jägermeister from its more common preparations after finding a surplus at the restaurant. Each week, a staff member picks a bottle they have behind the bar, researches it, and delivers an educational dissertation to the rest of the staff before service. One staffer chose the German digestif, prompting Bamonte and his team to create the modern play on the 90s-era cocktail Surfer on Acid.

“At the end of the day, it’s a pretty nuanced situation,” says Bamonte, noting its complex blend of spices and natural sweetening with beet and cane sugars. “It’s got some good characteristics, and some really good body—it just depends on how you use it.” That Jägermeister found its way into those frat house basements and dank college bars in the first place is somewhat surprising

That Jägermeister found its way into those frat-house basements and dank college bars in the first place is somewhat surprising, given its nearly 90-year-old history and complex recipe. The closely-guarded secret formula, unaltered since its first creation in Wolfenbüttel, Germany in 1934, allegedly contains a mixture of 56 herbs, roots, and spices.

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