She-Hulk was one of Marvel’s best and brightest origin stories until the studio’s character development problem reared its ugly CGI head.
The big, flashy spectacle of a Hulk-versus-Hulk fight and a high-stakes, but derivative, plot about a knockoff super serum “distracts from the story, which is that my life fell apart right when I was learning to be both Jen and She-Hulk,” Jen says. “Those are my stakes, K.E.V.I.N.”’s finale ends with She-Hulk giving a quick, rote interview on the courthouse steps in which she pledges to use both the law and her powers to seek justice.
Marvel’s obsession with interconnectedness is both the key to its success and its greatest flaw. Anybody who’s still fuming over the fallout of the original Avengers lineup knows what I’m talking about. Steve Rogers , for example, is introduced in 2011’sas a clever, kind man whose empathy and determination make him worthy of his super strength. By the time we get to 2019 and Cap’s exit in, he’s a narrative pawn completely divorced from his original motivations.
Steve is a worst-case scenario. But every Marvel hero goes through their own iteration of this type of flattening. As each new protagonist is pushed beyond their origin stories and into the wider behemoth that is the franchise, there are inevitably fewer moments for introspection and growth, which can make each subsequent appearance feel like a screenshot of a screenshot. The overall effect is low-res as hell; fans have to squint to make sense of beloved characters.
Krutika Mallikarjuna is an entertainment journalist with a deep love of pop culture and a healthy fear of horses. Catch her bylines at BuzzFeed, Teen Vogue, TV Guide, and more.
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