Metaverse enthusiasm has cooled, but The Sandbox hopes to spur a new wave of virtual land sales with new Hollywood-branded promotion.
Hoping to renew interest in the metaverse, The Sandbox announced it's launching a new virtual neighborhood called "Cinerama," where users can signup for the chance to buy and then develop their digital property into an "opportunity to collaborate, share ideas, and transform film concepts into immersive, interactive entertainment."
"This event not only offers enthusiasts the chance to own a piece of cinematic history but also fosters an environment where creativity flourishes alongside industry giants," The Sandbox COO and co-founder Sebastien Borget said in the statement. In October, Borget told The Block that interest in his platform has shifted away from virtual land speculation and toward offering real gaming experiences.
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