With Byrd’s Filling Station, Laura Porter wants to take the stress out of ditching plastics.
Laura Porter first learned of the challenge five Julys ago, and took it very seriously. It wasn’t easy, and by the end she found herself facing a 30-mile drive from her San Mateo home to the East Bay just to stock up on toothpaste sold in a glass jar.
Porter, a veteran of corporate finance, came away with an idea for a weekly farmers market booth that focused on sustainable goods. That evolved into online deliveries during the pandemic. The store’s offerings are influenced by conversations between Porter and her customers, who often can name the plastic-involved goods that stand between them and a more sustainable lifestyle.
The other thing is we try to ask people, especially our regulars, is ‘What would make this a more convenient stop for you?’ Because I have yet to find anybody who says, ‘I can do all of my grocery shopping at one store.’ We want to be a place where people can at least do 90% of it.While we’re looking for the products we want to carry, we look for where it’s coming from — is it local, is it organic, how is it packaged; all of that plays into whether we can bring it into the store.
So you do one thing at a time. It’s about changing generational habits of what we were taught, of which grocery store to drive to, of remembering to take your bag or your jars or your bottles back. We really try to focus on, buy what you need, when you need it, as you need it, don’t buy too much. It feels really weird as retailer to say, ‘Maybe you don’t need to buy all that.’
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