Too many businesses and others refer to “Taco Tuesday” for Taco John’s to be able to have exclusive rights to the phrase, Taco Bell asserted.
CHEYENNE, Wyo. — Declaring a mission to liberate “Taco Tuesday” for all, Taco Bell is asking U.S. regulators to force the Taco John’s chain to abandon its longstanding claim to the trademark.
It’s the latest development in a long-running beef. The Patent and Trademark Office approved the Taco John’s “Taco Tuesday” trademark in 1989. A key question is whether “Taco Tuesday” over the years has succumbed to “genericide,” New York trademark law attorney Emily Poler said. That’s the term for when a word or phrase become so widely used for similar products — or in this case, sales promotions — they’re no longer associated with the trademark holder.“Basically what this is about is you cannot trademark something that is ‘generic,'” Poler said. “That means it doesn’t have any association with that particular source or product.
A Taco John’s franchisee in Minnesota came up with “Taco Twosday” to promote two tacos for 99 cents on a slow day of the week, CEO Jim Creel told the Associated Press in an interview Tuesday.
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Taco Bell files petition to end ‘Taco Tuesday’ trademark held by rival Taco John’s“Taco Tuesday” is more than a meme — it’s held as a federal trademark by the Taco John’s chain in 49 states.
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'Taco Tuesday' trademark tiff flares anew between fast food competitorsA tiff over Taco Tuesday is heating up, with Taco Bell asking U.S. regulators to force a Wyoming-based fast-food chain to abandon its longstanding claim to “Taco Tuesday” as a trademark. Taco Bell says in a filing with the U.S. Patent and Trade Office dated Tuesday that too many businesses use “Taco Tuesday” for Cheyenne-based Taco John's to claim exclusive rights to the phrase. Taco John's has tried vigorously to enforce its claim to “Taco Tuesday” over the years, sending warning letters far and wide to restaurants with Taco Tuesday promotions. Taco John's first response to Taco Bell? A new Taco Tuesday promotion.
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Taco Bell wants fast-food chain to drop 'Taco Tuesday' trademark'To deprive anyone of saying 'Taco Tuesday' - be it Taco Bell or anyone who provides tacos to the world - is like depriving the world of sunshine itself,' the Taco Bell filing reads.
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Taco Bell is challenging rival chain's 'Taco Tuesday' trademarkThe phrase 'Taco Tuesday' is being held hostage by a fast-food chain from Wyoming, but 'it should belong to everyone,' attorneys representing Taco Bell claim in a petition filed Tuesday with the U.S. Patent and Trademark Office.
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Taco Bell is fighting to cancel the 'Taco Tuesday' trademark | CNN BusinessTaco Bell wants to liberate the “Taco Tuesday” trademark from a smaller, rival chain.
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Taco Bell is fighting to cancel the ‘Taco Tuesday’ trademark. Here's why and what happens next.Taco Bell wants to liberate the “Taco Tuesday” trademark from a smaller, rival chain.
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