At the high end of the labour market, there are not enough jobs for educated Saudis
WERE IT NOT for the ubiquitous photos of the royal family, visitors to Abha might forget they were in Saudi Arabia. Gnarled juniper trees dot green mountains that rise to 3,000 metres above sea level, with nary a sand dune in sight. Mist clings to valleys where farmers grow crops and raise honeybees on terraced fields. Troops of baboons line the roads, foraging for food and occasionally stealing bags from unsuspecting visitors.
Saudi Arabia has lots of untapped potential. It did not even offer tourist visas until 2019. But officials struggle to explain why a hoped-for 50m foreign visitors will choose the kingdom over other destinations each year. That points to a bigger question looming over the economic-reform effort. In order to achieve its broader goals Saudi Arabia must attract foreign firms and investors. Yet officials struggle to make a compelling case for why they, too, should choose the kingdom.
In private conversations, would-be investors fret about the business climate in a country dominated by one man. They were unnerved in 2017 when Prince Muhammad detained dozens of businessmen and royals for alleged corruption . Tax was a big concern at this year’s Future Investment Initiative, a glitzy annual conference in Riyadh. The government has served several firms, including Uber , with hefty bills for unpaid taxes. Some executives wonder if this portends a private-sector shakedown.
Partitions that separated single men from families have come down in smart restaurants. Young Saudis crowd cinemas, banned for decades, to watch films like “Dune”, a movie about a young prince tapped to rule a resource-rich desert. On October 20th hundreds of thousands of people in Riyadh attended a concert by Pitbull, an American singer who is not for the prudish.
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