Ram shows off its battery-electric full-size truck concept at the 2023 Consumer Electronics Show.
Ram does say this concept uses a pair of electric drive modules mounted at the front and rear axles, giving the Ram 1500 Revolution all-wheel drive. Still, count on a single-module powertrain to be available when this Ram EV hits the streets. Ram has yet to reveal range or output, but this isa concept after all, with a rear-axle steering system that can tilt the rear wheels up to 15 degrees for better maneuverability in city situations.
This electric pickup doesn’t opt for traditional truck styling but takes its Revolution name to heart, leaning into what the company calls “brutiful”—a portmanteau of beautiful and brutal. This styling shows a departure from the standard cab-box design found on most pickups and instead has the box stylized as part of the cab. The Ram 1500 Revolution also uses lighting to help further establish its futuristic appearance.
About that design, Stellantis design boss Ralph Gilles gives us a peek behind the curtain. “We didn’t put pen to paper before we had deep discussions with the brand…You take that and look at latent needs,” Gilles says. “You look at what our competitors are doing, what we’re not doing yet, what we’re doing in other programs. And we sit back in a room and lock ourselves up and start Post-It noting. Literally. Kind of a design thinking project on steroids.
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