Republican presidential candidates are trying to rewrite the fundraising playbook.
related to classified documents held at Mar-a-Lago — could again boost him when it comes to raising money online.DeSantis, who formally jumped into the race on Wednesday, raised $217 million during his last reelection, the most of any gubernatorial candidate ever — although not all of that translates to the federal level. Florida campaign finance law does not cap donation amounts and allows contributions directly from corporations, which is banned for presidential candidates.
An early fundraising email from his campaign used the subject line “unlike any other presidential campaign, friend,” and promised to treat donors as “part of our team” rather than a “piggy bank.” Such an appeal certainly does not mirror Trump’s fundraising emails. But it did make DeSantis sound a lot more like a few of his other Republican opponents, with Haley’s campaignFor candidates new to a federal campaign, there is more work in building an initial list of supporters.
Nikki Haley addresses a campaign gathering, May 24, 2023, in Bedford, N.H. Haley's campaign has been among those most active via texting, with the content often featuring updates, surveys and messages from her husband. | Charles Krupa/AP Photo
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