Q&A with Bustle Digital Group Quantcast paid
in the U.S. this year, publishers are the vessel by which brands and marketers are connecting with consumers online.
We feel a major sense of accountability in helping our partners understand our audience, what’s on their minds, and what’s driving their consumption behavior. Each year, the BDG Trends team conducts several significant research initiatives to dive deeper into topics that matter to our brand partners and audience. We use those real-world insights to help our partners plan and tell more impactful stories through branded content and other formats.
3. In your opinion, how does the behavior of these two audiences influence the way that they interact with publishers? Brands? We’re really pleased to see so many getting it right. Nike and Dick’s Sporting Goods immediately come to mind. First, Nike’s “Just Do It” campaign featuring Colin Kaepernick, Serena Williams, and LeBron James last year was the shot heard ‘round the world. Not only did the brand take a stand in response to intense public political debates, but it featured the very athletes whose voices were heard the loudest.
For too long, media decisions were made based on the preferences or hunches of executives, many of them completely out of touch with the audiences they aimed to reach. When we say “let insights lead the way,” we mean that we use both qualitative and quantitative data to help inform everything we do.
7. In this same vein, in your opinion, what type of environment is necessary for new media brands to thrive?
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
After a failed pivot to video and mass layoffs, Mic is hiring again, for branded content positionsMic, the millennial news site that laid off nearly all its staff ahead of its sale to Bustle Digital Group, is hiring for branded content positions.
Baca lebih lajut »
Inside Dearfield, a Colorado ghost town that was once a bustling all-black settlementToday, a single plaque and a few ramshackle buildings are all that are left of Dearfield, Colorado, but the site of what was the state's most successful black town highlights the role of African-Americans in the West. - NBCBLK
Baca lebih lajut »
We Tried Chick-Fil-A's New Cheese Sauce And We Will Never Be The SameWe Tried Chick-Fil-A’s New Cheese Dipping Sauce, And It’s Really Freakin’ Good
Baca lebih lajut »
Why digital identities will be so important in the next few yearsAnn Cairns was speaking to CNBC at Mobile World Congress in Barcelona, Spain.
Baca lebih lajut »
What Can One Million Monkeys Teach Us About Digital Networks?What if we replaced macaques with machines and introduced artificial intelligence? Could we speed up the process? Perhaps it would help if we suggested patterns to emulate.
Baca lebih lajut »
Help Desk: Digital life after death, passwords on Post-Its and a new Comcast nightmareHelp Desk: Digital life after death, passwords on Post-Its and a new Comcast nightmare. Tech columnist geoffreyfowler answers your questions — and wants to hear about your tech nightmares.
Baca lebih lajut »
AT&T Plans to Revamp CNN’s Digital ArmJohn Stankey, the AT&T executive at the helm of newly-acquired WarnerMedia, is planning to revamp CNN’s digital operation, which he believes requires more investment in product development and data analytics.
Baca lebih lajut »
AT&T plans to revamp CNN’s digital arm: WSJJohn Stankey, the AT&T executive at the helm of WarnerMedia, is planning to reva...
Baca lebih lajut »