Fox News and Donald Trump have given blonde hair a new chapter: Now, it is the color of the right, for whom whiteness has become a hallmark
Blonde hair is at least 11,000 years old. The variety we’re now most familiar with began as a genetic mutation in northern Europe, where the sun is weak: Light hair allows more vitamin D to trickle in through the scalp, the theory goes, which is useful when the sky is cold and dark. It wasn’t the first hair color that people had, so it was rare, and its being rare made it sexually desirable, and its being sexually desirable meant it spread, and then there was a bit more of it.
And then, of course, there are the politics of hair color. Attributes associated with whiteness — light skin, narrow noses — have dominated American beauty ideals as long as there’s been such a thing. Which means that blondness has always been … charged: The ’50s gave us Doris Day, who once said that her only ambition ever had been to “be a housewife in a good marriage” .
The alt-blonde common on Fox News is a specific look: It’s layered and yellow and never too long. It’s controlled and polished and always in place. In earlier generations, news was delivered almost exclusively by white men, with neat auburn hair. These men spoke in tempered tones; they strove for a bland, unquestionable authority.
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