For public relations officer Rachel Li, paying top dollar for 'beautiful&qu...
BEIJING - For public relations officer Rachel Li, paying top dollar for “beautiful” cherries imported from the United States was a no-brainer.
Across China’s metropolises, the appetite of a burgeoning middle class for expensively fresh U.S. cherries has become a symbolic casualty of China’s festering, tit-for-tat trade battle with the United States. A business that grew to nearly $200 million in 2017 from zero in 2000 has now withered to little more than a tenth of its volume peak, customs data shows.
But total cherry imports into China by volume have plummeted because of the collapse of U.S. shipments: 187 tonnes in May 2019, versus 337 tonnes in May 2018 and 1,505 tonnes in May 2017. Wang said it took 17 years of marketing and government lobbying to help make U.S. cherries some of the most coveted fruits in China - at one stage his suppliers were even exporting more to China than across the border to Canada. But that all changed in 2018, when two rounds of Chinese tariff hikes added 40 percentage points to import charges.
Alibaba confirmed that U.S. cherry promotions were halted but rejected any suggestion that was related to U.S.-China tensions. It said the move was due to “market-related factors”, including seasons, holidays and unspecified business opportunities.
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