There's a revolution happening in womenswear, and it's changing the wardrobe classic for good.
pieces. They'll connect with a brand specialist over Google Hangouts, and then a customized shirt arrives in the mail less than two weeks later.
"There are affordable luxury tops, and then there are blouses made of fabrics from the best Italian mills and exquisitely crafted to each woman’s unique body," founder and CEO Celeste Markey says. "We call it couture and luxury without the intimidation, which fosters a body-positive, empowering community and defies traditional luxury apparel establishment."
This women-first approach starts with the design, but it extends to every other part of the business—including the branding., a new line of linen shirts from Audrey McLoghlin, isn't described as a shirting brand, rather as a "love letter for a new generation of women who are conquering the world, every day." Their core shirt offering is called the "Hero.
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