Employees of the wearable-device company Oura meet to discuss its non-sleep-tracking features, such as menstrual-cycle predictions.
If health is wealth, the Oura ring endeavors to be the trust fund that you wear around your finger. A band of titanium that costs two hundred and ninety-nine dollars , Oura tracks body temperature and movement to measure the quality of your sleep. The ring synchs with an app and, each morning, delivers personalized sleep and “readiness” scores of between zero and a hundred. Factors considered include: Tossing and turning. Trips to the bathroom.
These days, the people vying for A’s from their Ouras include Kim Kardashian and Gwyneth Paltrow, who have posted their report cards to Instagram. Other Oura adherents: the N.B.A., which offered its players rings for the league’s quarantine bubble; corporations intent on spotting potential illness and luring workers back into the office; and the “Succession” character Kendall Roy .
“Is it primarily temperature?” Samir Sheth, the vice-president of content and digital partnerships, asked. “Or are there other biomarkers?” “I’m thinking back on my own pregnancies, and how, every day, it’s a question of, ‘Am I normal?’ ” Neta Gotlieb, an Oura research scientist, said. “There are lots of apps saying, ‘This week, your baby is the size of a lemon.’ What about the person carrying the baby?”
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