Apple made a big mistake in not showing regular people wearing its Vision Pro headset — something Samsung proved nearly a decade ago with its own VR gadget.
Apple made one big mistake during the Vision Pro’s launch: No one onstage wore it or was pictured doing so afterward. Instead, only models in the carefully curated video presentation had it on their faces — entirely removing us as observers from the experience. In fact, we haven’t seen any real people wearing it at all.
Related Right from the start, Samsung didn’t shy away from getting its VR headset on a lot of heads, including those of some very high-profile people, and showing it off in the resulting photos. It also did this nearly a decade ago, when consumer VR headsets were still in their infancy, and the visual image of someone wearing one was a lot more jarring than today. Sure, people looked silly, but it’s a VR headset. Everyone looks silly wearing one.
Apple’s Vision Pro debuted in a very different way. From the beautiful living spaces to the clothes worn by the models, the impression of everyday life presented in the Vision Pro’s launch video was likely nothing like any of our lives at all. It was so clinically precise that it bordered on the dystopian.
Everyone wore it, everyone took selfies, everyone had fun with it, and everyone was excited. The energy in that huge space was so positively charged that not one person felt silly or embarrassed. Instead, it felt futuristic and was an inspired demonstration of the technology.
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